Let’s face it: being in business can be tough. Especially when you are just starting, attracting potential customers can take up a lot of your time. Marketing takes time that you don’t get paid for, but it is necessary to make a living. Arguably, it is as much an art as […]

It isn’t enough just to offer a good product. Your mid-size or small business has to sell it to your customer base. Market research is the most powerful tool you can use to accomplish that task. Your services will reach the audiences you intend if you conduct them right. You might […]

There are lots of things to do to get a business off the ground. However, to grow that business and make it a success takes even more. The first step is to come up with a viable idea. Then you need to identify a profitable niche. Next, define your audience and […]

Market research is a technique used by entrepreneurs and experienced business people. The market research process is focused on gathering and analyzing information and getting actionable insights.  This type of research is used for many different purposes like developing strategies, setting future business goals, making sales decisions, and more. Market research […]